For this area we wanted to give attendees a glimpse into the vibrant day-to-day life of the city’s residents and we designed the registration and gifting area to feel like Dubai’s Old Town, which is home to traditional markets, authentic foods and cultural experiences.

The mural was designed to reflect the important elements of local Gulf and Middle Eastern cultures, combining the cherished and ancient art of Arabic calligraphy and key symbolic elements like date palms, tents, falcons, the Bedouin lifestyle, Arabian hospitality and traditional architecture. The color Palette was inspired by the UAE’s natural environment and its surroundings. From the beige tones of desert sands, to the blue tones of the seas, to the green tones of local vegetation and flora.